Camp Fire First Texas strives to ensure that media representatives are effectively served within needed deadlines. In order to make certain we provide the media the best possible service and information in a timely fashion, it is important that all media representatives coordinate requests for information through the Marketing and Communications department.
The primary objective for routing reporter calls through the Marketing and Communications department is to ensure an effective, timely and coordinated agency and departmental response.
A number of outbound communications are provided through the Marketing and Communications department and is comprised of news releases, annual reports, newsletters, social media updates and other media outreach, as well as corporate marketing pieces designed to support awareness and brand recognition.
In response to media interview requests, the Marketing and Communications department will identify the most knowledgeable spokesperson(s) who can provide the requested information.
- In general, reporters, including bloggers, should have access to employees they seek to interview. While speaking to the media is not a requirement, employees are encouraged to speak to reporters about their work whenever possible and appropriate.
- When approached by a reporter, employees are instructed to coordinate with the Marketing and Communications department.
- Camp Fire Marketing and Communication employees will facilitate interviews and work to meet reporters’ deadlines.
- Only designated employees can speak to the media on behalf of the organization. Contractors, collaborators, and volunteers cannot speak on behalf of the organization. Exceptions to this practice may be considered on an individual basis.