CHRISTY R. JONES
Senior Vice President of Marketing and Strategic Alignment
817.831.2111, ext. 121
Christy R. Jones is the Senior Vice President of Marketing and Strategic Alignment for Camp Fire First Texas. She leads marketing, communications, branding strategy and the design of customer experiences including the direction of pricing, promotions, media relations and community outreach. She also leads the strategic alignment of the organization by directing business operations to develop and implement best practices to allow every team to successfully contribute to the vision and goals of the council. By aligning people, products and marketing, she creates value for all team members and the communities Camp Fire serves.
Christy has more than 20 years of experience in strategic communications, organizational storytelling, public relations and marketing in nonprofit, healthcare and corporate settings. She joined Camp Fire in 2009 and under her leadership, the team has been recognized by Greater Fort Worth Public Relations Society of America for numerous awards including a 2015 Award of Excellence for the year-long Camp Fire Centennial Celebration.
She holds a Bachelor of Science in Communications from Missouri State University in Springfield, Mo. and a Nonprofit Management Certificate from CNM. She is active in the Greater Fort Worth chapter of the Public Relations Society of America, is 2011 class alumnae of Leadership Fort Worth’s Leading Edge program and has presented at conferences and served on expert panels addressing trends in nonprofit strategic communications and marketing.
Christy lives in Fort Worth with her husband and three sons who have been active participants in Camp Fire programs including the Camp Fire Child Development Center, Day Camps and Camp El Tesoro.